Enhancing customer engagement with interactive voice response

This post is part of a series titled, 'Future of Communications,' and is brought to you by Nexmo.
Interactive voice response (IVR) is a technology that allows a computer to interact with a human through the use of voice and input via keyboard. Although mobile marketing is gaining traction with the use of apps, SMS and emails, the use of voice as a channel is often not considered a staple in the mix. However, there are two main advantages to using IVR to better engage with your customers.  F

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