How The Guardian’s Ophan analytics engine helps editors make better decisions

When you’re a massive international news organization, revamping your flagship platform is only part of the story. Adapting and consolidating operations to stay relevant in an ever-changing media landscape is the order of the day. A key part to that story is obviously understanding what it is your readers like, what they actually read and what they really should know about. The Guardian, to help it achieve those goals, has built its own in-house analytics engine called Ophan. It’s a bit lik



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