Dmitry Dragilev runs a growth hacking consultancy helping startups grow and acquire customers through unconventional ways. He also runs a service called JustReachOut helping startups get featured in press. This blog first appeared on Kissmetrics. A few weeks ago a startup asked me to figure out the cheapest and most sustainable way for them to get 25 qualified leads to try their product. Like most startups they did not have a big budget for marketing experiments and needed to bootstrap to get s
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