How Pixable pivoted from a photo management app into a content site for millennials

Longtime readers may remember Pixable, a smart app that helped highlight the most interesting photos and videos taken by your friends on Facebook, among other things. It was acquired by SingTel for $26.5 million in 2012 and since then… well, it’s transformed beyond all recognition. The Pixable of 2015 is a content site aimed at 18- to 34-year-olds, packed with GIFs and covering everything from quirky stories to serious reporting. The original development team is still on board, now using 

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