Why millennials don’t want you to talk like them

If you’ve ever seen watched someone try to connect with a younger audience by using language they think young people use, it can be excruciating. Politicians are among the worst offenders. But companies are guilty too. As a member of the younger generation – a 20-something millennial – and cofounder of a mobile community for colleges and universities, seeing that level of overacting is doubly painful. It hurts because it almost never works and just isn’t necessary. Yes, every new genera

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