Optimizely promises Netflix-style personalization for every Web site

If you’ve ever noticed a Web site offering up different headlines for the same piece of content, there’s a good chance that was down to Optimizely. It’s a big name in A/B testing and has just launched its latest product – Optimizely Personalization. The company claims it’s been involved with over 30 billion experiences, which it defines as when someone reads an article, buys a product or opens an app. The point of its personalization product is to make more of those interactions. Jon

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